Today we are answering the question, “are Elite watches any good?” Readers have asked this question numerous times and so we thought it is about time to put it in writing what we know about them. Read on to learn more and find an answer to the question.
Disambiguation on Elite Watches
First of all, we need to set out the disambiguation and clarify the term Elite. Most common use in Australia probably is for the Elite branded watches. The alternative many Aussies will use the term “elite” for is well, any high priced or exclusive watch brand. We will look at both to make sure we answer your questions.
The elite watch brand
The elite brand watches come from Elite Modelling Agency.
Some of these watches only have Elite printed on the face. The correct company name is Elite Model Management. The company, founded in Paris in 1972, and they are a global company these days. Certainly, the Elite brand is recognised internationally.
They have 50 agencies in five countries.
Some Elite brand watches only have “elite” printed on their face. There is nothing about their link with the modelling agency on some, which may prompt you to ask about them.
Like many brands, Elite modelling agency do not make their own watches themselves. They have them made in a factory to their specifications. For sure, they have their own label printed on there as part of their specs.
Appearance – Are Elite watches Any Good?
As you would expect, there is no shortage of links with the fashion industry and designers, so their watches do look gorgeous!
Therefore, as far as function goes, these watches primary function is to look good (after the necessity of actually being able to tell the time). They are typically dress watches. In addition, you have association with many gorgeous models, which can give you a similar look. So we give them a big two thumbs up.
Performance – Are Elite watches any good?
Well, unfortunately we have not been able to find out in which factory makes them for elite. We suspect that Elite modelling agency contracts out to different companies from time to time, so the answer to where are they made could change.
So on performance we are not able to determine the quality of the mechanics beneath the face. We expect they are a standard fashion watch. On this basis, the performance would not be any worse than any other private label branded fashion watch.
Conclusion – Are Elite watches any good?
The answer for Elite watch brand is that yes they do serve well as a dress watch.
What about elite watches meaning exclusive, rare or high priced watches. Are they any good? Let’s take a gander.
Are elite (rare or high priced) watches any good?
In this case, by “elite” we mean luxury, exclusive, rare or high priced watches. We ask, “Are they any good?”
Well, first we have to answer, “It depends!”
The reason is that it is too broad. We can however make some generalisations.
Let’s agree that in this case elite watches are expensive watch brands that make their own watches in their own factories. Typically, these are Swiss watch brands. Many of them have been around for many decades. Some have been in existence for over a hundred years.
These watches are mechanical masterpieces!
Background to elite watches
Switzerland created laws and tax concessions that encouraged their watch industry to develop and grow over a hundred years ago. Elite watch brands like Omega started in Switzerland. Louis Brandt established Omega in 1848 in Switzerland.
Some elite watch brands started elsewhere and moved to Switzerland due to their positive treatment. An example is one of the greatest watch brands, Rolex. Rolex, founded in London, England in 1905, moved to Geneva, Switzerland in 1919.
It was a brilliant move to create a hub of watch-making innovation and support by the country and has ensured a strong manufacturing industry there to this day.
The watches made there in Switzerland are obviously not made in China. While there are pockets of manufacturing excellence in China, I do not expect any of them to be in the analogue watch industry.
In Switzerland however, it is different. The Swiss industry is the world leader, and has been almost since the start of manufacturing watches (fob watches originally).
So number one thing we can say is there is a high density of expertise there in Switzerland with generations of experience.
Why is that important? Well, there are two essential parts to the overall making of these elite watches.
- There is the mechanical portion.
- Then there is the artistic, hand-crafted portion.
A great elite watch has these two parts in beautiful unison and both require experience.
Therefore, these exclusive, rare and typically high priced watches i.e. elite watches are good; in fact, they are awesome in that regard.
If you want to see a good example of why these elite watches are worthy, then check out this Bloomberg YouTube video showing what often goes into making them. The example here is for the Swiss luxury watch brand Arnold and Son.
Back to Elite Watches
Now returning to Elite modelling agency watch brand watches. We asked if they were any good and said it depends on their supplier, as they don’t actually manufacture their own. However many of the Swiss watchmaking companies produce good standard mechanics and supply them to order with private label and designs. It is a major second-tier business. Plenty of expertise goes into these watches.
I suspect a good price mark-up comes with the elite brand, but then hey, many branded watches can command this. They have a strong association with the fashion industry and the models themselves. So why not?
There is genuine value in being associated with Elite brand for the wearer. That association sub-consciously evokes images of high fashion.
For the wearer, you have the knowledge that many models worldwide are wearing these watches.
You can feel good about that.
Finally, they are nicely designed for sure.
They have quite a range of fashion watches. It is likely you can find some that appeal to you and the look you want to create while wearing them.
So yes these, we argue that these are good value-adding qualities.
To learn about some Australian luxury watches, see our article on the 10 best Australian watches.
Summary for Are elite watches any good?
We have answered the question “Are elite watches any good?” with a resounding “Yes!” This is especially the case for exclusive and typically expensive luxury Swiss-made wristwatches. On balance, we said that elite watch brand watches are also likely to be good.